The "dual-track" marketing strategic cooperation is an innovative sales model, that is, the five brands of nitro compound fertilizer "Kailong", "Shitu", "Auspicious", "Hengfeng Niu" and "Yunzhifeng" are operated and spread on the same track. ;Kailong Chuxing Chemical Group develops and manages channel customers along its own track, and the brand customers of "Kailong", "Shitu" and Yunzhifeng developed by Jingyun Shengfeng Company are handed over to Kailong Chuxing Chemical Group; two The market promotion, market dissemination, branding and culture are jointly formed by the players to form a sales network system and two intersecting market channels to develop a management mechanism.

The two companies jointly market promotion

Doubled market benefits: Since the "dual-track" system was put into operation in 2021, Kailong Chuxing Chemical Group's cumulative sales of nitro compound fertilizers from January to April have increased significantly over the same period. Jingyun Shengfeng's sales of "Kailong", "Shitu" and "Yunzhifeng" brand products have grown significantly, and 52 new customers have been developed, making the market multiplication benefit even greater.

Integration of operation and revenue: The traditional sales model focuses on salespeople completing tasks, while the "dual-track" system integrates salespeople and customers. Kailong Chuxing Chemical Group salespeople sell "Hengfeng Niu" and "Xiangrui" brand products When the sales staff of Jingyun Shengfeng Company sells the products of Kailong Chuxing Chemical Group, they can enjoy the performance commission of compound fertilizer sales staff of the chemical sub-group company, and customers can also get more big gain.

The spirit of cooperation of the sales team has been brought into play: the customers developed by Jingyun Shengfeng Company are handed over to the market system of Kailong Chuxing Chemical Group. The two salesmen jointly promote and promote in the market promotion, so that each salesperson with strong ability can help others, which reflects the spirit of teamwork, improves the ability of the sales team, and also reduces the sales cost of the two companies and customers.

Increase product market share: Kailong Chuxing Chemical Group and Jingyun Shengfeng Company jointly developed differentiated new products (vegetable fertilizer series, Xiangrui alginic acid series, Hengfeng cattle functional nitro series) to meet market demand and expand A new market has been established, and a comprehensive coverage of market channels has been formed.

The two companies jointly held a test demonstration observation meeting